The goal was to modernize the brand while telling the story of its tradition and heritage, Fontenille Pataud’s main strength being to make ancestral knives with traditional techniques. For the logo, we chose to emphasize the compass, the brand’s very first emblem, still engraved on the blades.
The product photos lacked harmony: white balance, exposure and the position of the knife varied greatly from one picture to another. Since Fontenille Pataud knives are made to order, reshooting the whole range was not an option. Every knife was cut out, and a Photoshop script was created to automatically harmonize the visuals and make them more attractive.
